O2 will offer 4G network access to all new and existing Pay-As-You-Go (PAYG) customers as part of a revamp to its Big Bundles PAYG tariff.
O2 customers will now receive 4G connectivity across all of the tariffs offered on Big Bundle contracts, starting from £10 a month. The Big Bundles tariff allows PAYG customers to exchange credit for monthly minutes, data and texts with no contract.
The new O2 Big Bundle tariff competes directly with similar PAYG deals available on rivals such as EE. In particular with their new £25 monthly tariff which matches EE on a 4GB data allowance but offers a greater number of minutes. The new £25 monthly tariff will offer 3000 minutes, more than double the minutes provided by EE on a same price tariff.
The previous Big Bundle tariff saw customers able to obtain 4G connectivity from £15 a month, with O2 claiming that the new ‘bigger bundle’ tariff will offer greater control to their customers.
‘Big Bundles gives customers complete flexibility and control over how much they spend, and now they get more for their money than ever before,’ said Phil Maple, General Manager Consumer at O2 in the UK. ‘With all our Big Bundles now offering 4G and with huge amounts of minutes, texts and data, we’re making O2 Pay & Go even better value for our customers.’
The launch lands the same day as Vodafone release their latest 4G smartphone to the market, offering the best value 4G device. O2 now follow with a tariff that they claim is ‘incredible value for money’, following growing consumer demand for faster connectivity.