O2 adds 138,000 customers, claims Refresh behind growth

O2 adds 138,000 customers, claims Refresh behind growth

O2 has added 138,000 customers to its network within the first quarter of 2015, boosting the network’s customer base to 24.6m.

The network claims that its continued growth is due to automatic bill reductions that it has introduced to customers on its Refresh tariff, sustaining customer loyalty and satisfaction. O2 stated its 1% churn shows that customer loyalty and satisfaction with the network remains the best in the market, with calls to customer service halved through the use of digital channels.

O2’s Q1 results showed that the network increased its contract net adds for the quarter by 133,000, ahead of EE whose net adds for the same quarter fell by 48,000.The results come a day after EE’s 4G customers hit 10m, with the network continuing to increase its 4G customer base.

O2’s mobile contract customer base has grown to account for 56% of the network, while prepay addition increased by 5,000 customers in the first quarter.

Ronan Dunne, CEO for Telefonica UK, said: ‘This is another set of strong results with sustained commercial momentum being driven by our relentless focus on customers. It’s a highly competitive market and we continue to attract and retain more customers than our competitors.’


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