Lifestyle brand launches Extreme Mobile MVNO in UK

Lifestyle brand launches Extreme Mobile MVNO in UK

Lifestyle brand Extreme has partnered with Mobilise Consulting to launch Extreme Mobile, a new UK MVNO.

Extreme is a TV focused brand that founded The Extreme Sports Channel in 1999 and are now looking to ‘develop the brand beyond TV’, following its partnership with mobile consulting firm Mobilise. The company state that the MVNO will initially target the UK market place but will then look to partner with other MVNOs to expand the brand across an additional 67 countries.

Extreme Mobile will see the two companies take advantage of Extreme’s global customer base, with Mobilise looking to further move into the MVNO market following its involvement with Dixons Carphone’s Irish MVNO launch in April.

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