5/21/2015 1:12:08 PM
BT strengthens TV content with HBO entertainment deal
BT TV has announced an entertainment partnership with HBO that will enable customers to buy TV show boxsets.
The partnership will enable customers to download TV boxsets on a buy-to-keep basis, accessible on any device. BT already provide strong TV offerings through BT Sports and claim that the partnership, which starts today, has allowed it to ‘steal a march on rivals’.
Sofia Chang, executive vice president and general manager, HBO Home Entertainment claims that the partnership will allow HBO to take advantage of BT’s large customer base to ‘extend its digital footprint in the UK’.
BT customers will initially be able to download the boxsets of Game of Thrones, Entourage and True Detective, with additional programmes to be added throughout the year.