Exclusive: Sony Mobile’s president of NW Europe departs

Exclusive: Sony Mobile’s president of NW Europe departs

Sony Mobile’s president of North West Europe Pierre Perron is set to leave the business.

Perron’s departure is part of an organisational change that the manufacturer explained as being part of ‘ongoing measures to drive transformation and profitability within Sony Mobile.’ Sony has stated that these 'measures' are in line with the management strategy announced by the CEO last November.

Hiroki Totoki took over the reins as the head of Sony Mobile at the end of 2014, stating that his mission was to 'transform the mobile business' after the mobile division failed to perform globally in Sony's Q2 results.

At the time Totoki stated that he intended to 'change the structure' and would 'try to develop the plan as soon as possible'.

A Sony spokesperson said: ‘The re-grouping of customer units into regions is one of the important measures to allow better prioritization of marketing efforts, as well as more efficient allocation of resources, therefore strengthening Sony’s position within EMEA, which will continue to be a key region for Sony Mobile going forward.

‘As a result of the company’s reorganisation, Warren Saunders, head of sales for UK and Ireland and Catherine Cherry, marketing director, will report directly into the EMEA region. Pierre Perron, former president of North West Europe will leave Sony Mobile on the 31st May 2015. Pierre’s inspiring professionalism, leadership and dedication has been pivotal to the Sony Mobile business over the years, and we wish him the best of success in the future.’


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