EE has trialled its latest live on-demand streaming offering with 4G Broadcast.
4G Broadcast is EE’s latest focus on collaborating mobile with broadcast, with the network stating that ‘live television events drive the high peaks of (EE’s) usage’.
The network partnered with the BBC to stream the FA Cup Final at Wembley Stadium, broadcasting video content to the viewer’s devices via an app. The service enabled fans to switch between the pitch and the live footage and control camera angles and replays.
EE claim that the new offering is aimed at users who experience buffering videos in crowded areas. Instead of using the traditional streaming method of sending content from the network to the individual user as it’s required, 4G Broadcast will stream to any number of people in the same location.
EE recently announced that 4G has overtaken 3G for the first time, stating that it is expecting more than an Exabyte of data traffic per year by 2018 on its network. EE has said that 4G Broadcast will look to solve capacity issues that arise from a surge in 4G traffic, stating that it intends to ‘build the 4G Broadcast capability into its networks in 2016.’
Olaf Swantee, CEO at EE, said: ‘4G is not just about faster web and video download speeds, it will also change where and how we watch live events on mobile devices. We are continuing to innovate, and to show how powerful 4G technology can be. In the future, 4G Broadcast will make live television available to mobile audiences in a way we have never seen before, and the cross-industry collaboration in this project has enabled a big step forward in making that possible.’