6/4/2015 4:21:08 PM
Samsung and Three win big at MIA 2015
Samsung took home the crown of Best Manufacturer at the Mobile Industry Awards 2015, with Three triumphing in the Best High Street Retailer category.
Samsung won four trophies overall, including the much-coveted Best Manufacturer award. The company narrowly pipped Apple to the post to claim the title, with its reliability and product range pushing it ahead of its rivals.
In the product categories, the manufacturer’s Galaxy S6 Edge scooped the Hottest New Phone for 2015 award, with the Galaxy Note 4 winning the Best Phablet award. Samsung also won the Best Manufacturer Field Marketing Team for the third year running.
Three clinched the title among other high street retailers, impressing the judges with its innovative approach to staff training and customer service. The network’s initiatives to involve staff in its decision-making processes was described by the panel as ‘revolutionising the industry’.