HTC has said it will look to ‘aggressively’ move beyond smartphones as the company lowers its revenue outlook for Q2 of this year.
Cher Wang, Chairwoman and CEO of HTC, explained that they will seek opportunities within the connected lifestyle market as the company work to strengthen its smartphone division.
HTC was initially expected to post earnings of TWD 41.5bn (£87m) to 45bn (£94.4m), but is now guiding for revenues of TWD 33bn (£69.2m) to 36bn (£75.5m).
Wang explained ‘slower demand for high-end Android devices’ led to the revenue revision, with the firm experiencing weaker sales in China, alongside greater market competition.
As part of four key business goals for this year, Wang has said that HTC will look to strengthen the competitiveness of its smartphone offerings and ‘aggressively develop’ the business beyond smartphones. The firm will also look to streamline its business processes and improve operational efficiency.
She added that HTC will look to extend its consumer reach and seize the ‘exciting new business opportunities in the connected lifestyle space’. The manufacturer has already taken steps into the market with its recent partnership with sports brand Under Armour and virtual reality platform Valve, with Wang adding that ‘just as HTC pioneered the smartphone market, it will drive the connected lifestyle.’