Vodafone has launched flexible upgrades on its 12 month SIM only bundles, enabling UK customers to upgrade onto a pay monthly contract within three months.
Vodafone explained that the deal is aimed at customers who may be waiting for a new device to launch, claiming that the new flexible upgrade will ‘help bridge the gap’ between the end of one contract, and the start of another.
In a move to ‘give customers the confidence to experiment with their new phone or plan’, Vodafone claim that customers will face no termination fees, stating they will ‘have the freedom to make the choices that work for them’.
Cindy Rose, Consumer Director at Vodafone UK says: ‘Our SIM Only bundles are already massively popular with customers, but we knew there was more that we could offer, so we have. It means that our customers now really do have the flexibility to upgrade to a phone or bundle that they want, when they want to.’
Vodafone has also announced a partnership with the Energy Networks Association to roll out a new three-digit number (3DN) in the UK. The network will be the telecoms provider for the ‘105’ number that will enable customers to quickly contact their electricity operator. The number will go live in April 2016 and make it easier for customers to call for help if they experience a power cut or safety issue.
Vodafone’s announcements follow its further step into the quad play market with the recent launch of Vodafone Connect, with the company also confirming that it will be launching broadband and TV services in the UK. Vodafone has also fuelled rumours of potential merger with Liberty Global, announcing it is in ‘early discussions’ with the Virgin Media owner over asset exchanges.