Samsung UK has revealed the results of its distribution review, with Exertis, Tech Data Mobile, Data Select and Ingram Micro all chosen to remain as partners.
Brightstar 20:20 and Westcoast both missed out in a tendering process the manufacturer described as ‘competitive’. The review was led by the brand’s UK and Ireland mobile and IT VP Conor Pierce and was designed to: ‘develop deeper relationships with partners that share Samsung’s long term vision for the brand and its focused sell-out strategy.’
Pierce told Mobile at Mobile World Congress of his intentions to look at the brands existing distribution relationships: ‘I think we need to constantly assess how we engage with the market, especially now as we are really looking at a way to sell out rather than just volume selling and that will put a lot of dependencies on our distribution partners because they also need to change their way. It’s an important part of my market assessment and my Samsung assessment.’
Commenting on the results of the Samsung distribution reivew, Pierce, said: ‘With the completion of a highly competitive tender process, we believe we now have the right distribution landscape in place to support us deliver against our ambitious business goals, with four committed distribution partners who, in our view, are in the best position to supply the UK market. It's a very exciting time for the mobile and tablet business here at Samsung following the successful launches of our flagship S6 and S6 edge. We're looking forward to working with Data Select, Exertis, Tech Data and Ingram Micro who will all play an integral role in supporting Samsung’s ambitions in the mobile and tablet space as well as in our focus on the internet of things market.’