The Post Office has entered the consumer mobile market with its new pay as you go (PAYG) service.
Post Office Mobile will operate on the EE network and will attempt to take a share of the ‘11m top-up transactions’ that are carried out per year at the Post Office. The organisation currently offers fixed line and broadband packages, with CCO Martin George describing the move as ‘a natural step’.
He said: ‘Mobile will add to our 170 essential services, which we already provide to our customers, including home phone and broadband. Many PAYG customers are paying really high call charges and shouldn't be.’
Post Office Mobile claims to undercut the main providers by 77% through bundles packages starting at £5. The new service will challenge traditional PAYG tariffs by ‘offering great value and transparency’, as well as providing double top-up credit rewards every month.
The launch of Post Office Mobile comes three years after the company unveiled plans to launch an MVNO. At the time, CCO Martin George explained the company was ‘in an ideal position to offer a genuine alternative’ from the mainstream providers.
Post Office Mobile will launch across the UK, initially available online, with top-up transactions available at the Post Office’s 11,500 branches. The service will be available over the counter in 213 branches in the North West, with future plans to roll out nationally.