EE has unveiled its latest value mobile offering with the Rook, claiming its £39 price tag makes it ‘the cheapest 4G phone ever’.
The launch will see EE extend its reach in the value market, with the network explaining the Rook will look to appeal to a ‘new sector’ of pay as you go (PAYG) customers. EE has been expanding its footprint in the value for money market, with the Rook to follow the launch of its low cost Harrier range.
The new device will be the latest addition to EE’s range of own branded smartphones, aimed at providing users with high end features for a low price. The network explained it will look to target the ‘44% of the UK PAYG customer that spend £50 on a handset’, claiming the Rook ‘will be the only new handset in this price range to offer 4G’.
Sharon Meadows, Director of Devices at EE, said: ‘At EE, we believe everyone should have access to 4G and the experiences it offers on the go. The Rook provides a great 4G smartphone at a compelling price – allowing even more people to enjoy the benefits of our superfast mobile network from high speed web browsing and downloads to gaming and streaming.’
Existing EE customers can purchase theRook for £39, with the device costing £49 for new customers. The value smartphone will also be available to businesses, with the network targeting medium and large enterprises.