Vodafone said that the continued popularity of its 4G content plans resulted in 83,000 customer adds for the first quarter of 2015.
The network also put a 15.8% reduction in customer churn down to the uptake of the service. Prepay numbers were down however, with 181,000 disconnections in Q1.
The results follow a number of European leadership changes for the network, with the Chief Executives from the four largest markets in the region now becoming part of the Group board.
This shake-up will see Jeroen Hoencamp in the UK report directly to Vodafone’s Group CEO Vittorio Colao, who explained that this change will ‘accelerate strategic plans as convergence gathers pace’.
The Group also announced that Chief Executive for the European Region, Phillipp Humm, will step down from his role.
Vodafone put a 0.2% rise in UK service revenue down to a ‘continued strong performance in mobile consumer contract’. Mobile service revenue increased 0.7% which the network said was from both consumer contract and enterprise. Both figures were based on the company’s performance on a comparable basis to the previous quarter, excluding merger and acquisition activity and movements in foreign exchange rates.
Vodafone revealed that it would be rolling out its broadband service nationally next summer, the service launched in Q1 in selected regions. The operator also reiterated its plans to launch a TV service before the end of the financial year.
Speaking following the Group’s results, Colao said: ‘We have made a good start to the year. More of our European businesses are returning to growth, as customer demand for 4G and data takes off. We continue to hit our Project Spring build milestones and customers are beginning to value the improvement in service that is resulting: contract churn in Europe is now falling and mobile ARPU trends are stabilising in a number of key markets.
‘Our other key growth areas – unified communications and enterprise – are performing strongly, benefiting from the increased capabilities and footprint that our higher levels of investment are delivering. However, our markets are, as always, highly competitive and we therefore have to remain very focused on efficiency, cost control, and excellent value and service to customers, while continuing to deliver a good return for shareholders.’
The results come following an eventful week for the operator, in which it had to deny claims from Talk Talk that it was set to exit the MVNO market.