Samsung Pay to launch in Europe with MasterCard partnership

Samsung Pay to launch in Europe with MasterCard partnership

Samsung Electronics and MasterCard are extending their partnership to bring Samsung Pay to Europe.

Scheduled to launch in South Korea and the US later this summer, the company has said it is working with banks and partners to extend the service to Europe.

The manufacturer’s mobile payment service will allow MasterCard card customers to use Samsung Pay via their Samsung Galaxy S6 flagship range.

The announcement comes as Samsung’s quarterly results were announced, revealing a flagship sales slump. The manufacturer has said that, at present, only ‘owners of the new device will be able to pay directly through Samsung Pay.

Samsung’s partnership with MasterCard follows the launch of rival service Apple Pay in the UK earlier this month, which is now available in 250,000 locations. Ed McLaughlin, chief emerging payments officer for MasterCard, remarked that it is an exciting time for digital payments.

He said: ‘As consumers are increasingly relying on their mobile devices in their everyday lives, we are excited to work with Samsung to deliver new payment options to our cardholders around the world. We have been a pioneer of mobile commerce innovation for years and together we’re delivering a digital payment experience that is both simple and secure.’

Samsung will leverage MasterCard’s Digital Enablement Service, which will use a tokenisation service to allow customers to make transactions over their device.

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