The MVNO’s new service will look to unlock the potential of its broadband network for its mobile
It plans to install WiFi hotspots in its street-side cabinets and update home routers to enable users to share connectivity. The cable operator will look to compete with BT WiFi, which operates a similar model.
Speaking to Mobile, Paolo Pescatore, director of multiplay and media at CCS Insight, described the plans as a ‘step in the right direction’.
He said: ‘For Virgin Media its biggest asset is cable network and given people’s social appetite to be connected on the go it’s a sensible strategy to strengthen its proposition among its own customer base.
‘It’s a strategy that has worked very well for BT with its extensive broadband network, so with that in mind and given Virgin’s slightly inferior position in mobile, this makes perfect sense – it’s a step in the right direction. There’s an element of mobile but it’s also to protect the broadband base – this strengthens its overall position in connectivity, and the street-side cabinets will be an advantage.’