Virgin Media challenges BT with new WiFi service

 Virgin Media challenges BT with new WiFi service

The MVNO’s new service will look to unlock the potential of its broadband network for its mobile
customers.

It plans to install WiFi hotspots in its street-side cabinets and update home routers to enable users to share connectivity. The cable operator will look to compete with BT WiFi, which operates a similar model.


Speaking to Mobile, Paolo Pescatore, director of multiplay and media at CCS Insight, described the plans as a ‘step in the right direction’.

He said: ‘For Virgin Media its biggest asset is cable network and given people’s social appetite to be connected on the go it’s a sensible strategy to strengthen its proposition among its own customer base.


‘It’s a strategy that has worked very well for BT with its extensive broadband network, so with that in mind and given Virgin’s slightly inferior position in mobile, this makes perfect sense –  it’s a step in the right direction. There’s an element of mobile but it’s also to protect the broadband base – this strengthens its overall position in connectivity, and the street-side cabinets will be an advantage.’

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