Sony Mobile reveals latest flagship smartphone

Sony Mobile reveals latest flagship smartphone

Sony Mobile has unveiled the Xperia Z5 as its latest flagship device.

The manufacturer made the announcement at IFA in Berlin, introducing the handset alongside a compact and premium model, the latter of which features a 4K display.

The launch of the Xperia Z5 follows a quarter of operating losses, with its operating revenue and sales falling 16% year on year in its most recent financial update.

Sony explained that this resulted from its decision to not pursue scale in order to improve profitability. The manufacturer made steps to ‘transform the profitability of the mobile business’ by making a number of organisational changes.

The reshuffle saw Hiroki Totoki take over as president and CEO of Sony Mobile, with Sony explaining that the change was necessary to ‘optimise skill’ in the division.

Speaking at the launch of the Xperia Z5 range, Totoki explained that the new handsets will create a lifestyle and entertainment platform.

He said: ‘Smartphones are part of people’s lives. Since users already create, share and enjoy most of their content on the go - we’ve set out to bring Sony’s latest innovations in camera, design and display to ensure the Xperia Z5 series is the best possible lifestyle and entertainment platform.’

 

The Xperia Z5 and Z5 compact will launch globally in October, with the Xperia Z5 Premium to follow in November.

 

 

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