Motorola has announced two new Moto 360 smartwatches.
The new devices are the latest in a week of wearable releases at IFA in Berlin. Motorola, Huawei and Samsung have all used this year’s event as a platform to focus on wearables, rather than on smartphones.
Motorola have released a number of devices over the last few weeks, including three smartphones alongside the newly launched smartwatch range. Speaking to Mobile last month, Motorola’s new UK GM Miles Norman, explained that this push has been part of ambitions to become a leading competitor.
He said: ‘The market is dominated by two players, but we believe very strongly that we can be the “number three” player to offer consumers something different from what’s been there in the past two to three years.’
The new device will build on the original first generation smartwatch, with the manufacturer ‘taking further inspiration from the traditional watch world’.
The Moto 360 collection will feature a battery boost, now offering two day of use, as well as a number of fitness and health features that complement the additional Moto 360 sport that will be announced at a later date.