Samsung has stressed the importance of the Internet of Things (IoT) after announcing a new range of connected home devices.
The manufacturer used IFA in Berlin to set the stage for its IoT strategy, claiming it is ‘certain’ that IoT will revolusionise the industry.
Samsung’s focus was on its SmartThings IoT division, launching a number of devices targeted at bringing the connected home together.
Speaking at the consumer electronics event, W.P. Hong, CMO for Samsung Electronics, described IoT technology as ‘the latest industrial revolution’.
He said: ‘We are certain that IoT will revolutionise the world of consumer electronics. No organisation is better placed to ensure that the latest industrial revolution is driven not by technology, but by people’s expectations.’
The manufacturer announced the launch of its SmartThings hub, which includes sensors and a video monitoring system that can accessed via the SmartThings app. A ‘Smart Home Monitor’ solution was also revealed, which allows users to use the app to control against intrusion and other household issues.
The hub will go on sale in the UK from next week and follows on from the manufacturer’s recent partnership with Telefonica to ‘speed up the IoT market’.
The collaboration between the two companies saw Samsung devices integrated with Telefonica’s Thinking Things IoT platform, in a move to ‘enable new forms of interaction within the IoT field’.
Samsung used IFA to reveal a number of these new interactions in the IoT space, collaborating across gaming, household appliances and cars.
Hong believes that this approach to the market will see the manufacturer ‘lead the way’. He said: ‘At the heart of all Samsung’s IoT innovations is our approach of looking beyond the obvious to find innovative ways turning everyday moments into enjoyable experiences. This philosophy will not change as we lead the way to a smarter, more connected, and more human future for us all.’