Apple have announced a record boost in sales following the launch of its iPhone 6s and iPhones 6s Plus smartphones.
The manufacturer has sold 13m devices after the flagships hit retail shops last Friday, with CEO Tim Cook describing the sales as ‘phenomenal’.
The sales figures surpassed that of its previous iPhone 6 range, which topped 10m over the same three day period.
Cook said: ‘Sales for iPhone 6s and iPhone 6s Plus have been phenomenal, blowing past any previous first weekend sales results in Apple’s history.’
Cook presented the new devices earlier this month, which continue on from its previous iPhone 6 range, which he claims sold as ‘3.5 faster than the rest of the industry’.
The manufacturer coupled the new devices with the launch of a new iPhone Upgrade Program, which will allow users to upgrade to an iPhone smartphone every year.
Apple’s Upgrade Program is currently only available stateside, however introducing the scheme into the UK mobile market could threaten the industry’s subsidised contract customer bases.
The US tech giant plans to launch the iPhone 6s and iPhone 6s Plus handsets across 40 additional countries on 9 October, with the flagships to hit 130 countries by the end of the year.