Vodafone prepares for BT battle with broadband roll out

Vodafone prepares for BT battle with broadband roll out

Vodafone has announced a major roll out of its UK broadband service as the brand attempts to increase its share of the market ahead of BT’s potential acquisition of rival EE.

The network’s broadband service had previously only been available to its mobile customers in a limited geographical spread. But now in an effort to increase market share the operator has opened up the service to both new and existing customers, offering it to nearly 22m UK premises. The network is also giving away a free year of video streaming service Netflix to those who sign up at the launch.

Vodafone is attempting to differentiate its offering with a range of WiFi services that can be controlled from its Vodafone Connect application. These include a ‘boost’ function, which gives one device a priority connection and ‘beam’ which directs signal to where it is most needed in a customer’s property.

With plans for a TV service also in the offing it appears Vodafone is intending on providing some fierce competition from the impending BT/EE media giant.

Cindy Rose, consumer director at Vodafone UK, said: ‘We are delighted that we are now able to bring our innovative new home broadband service to people across the UK, allowing them to share in the great experience many of our existing customers are already enjoying.

'Our customers are loving the fact that they can control their home broadband from their smartphones and tablets. With the introduction of Vodafone home broadband combined with our ultrafast 4G, Vodafone is now well positioned to satisfy all of our customers' connectivity needs, both at home and on the go.’

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