Carphone Warehouse is set to trial customer pickups for products bought from CurrysPCWorld.
The service will trial for 16 weeks during the retailer’s busiest period across 22 stores around London, Hertfordshire and Canterbury.
The brand said that it knew from experience and customer research that the closer the shop for collection, the greater the multichannel conversion rate.
Carphone Warehouse said that small box items, from sim cards to printers and excluding floor care, microwaves, and LSTVs would be available within the service.
If the trial proves success the retailer says it could support the roll out across a higher volume of stores which the retailer hopes will be sometime in 2016/2017.
A Dixons Carphone spokesperson said: ‘Our customers really value the convenience of being able to Click and Collect within CurrysPCWorld stores, so we are launching a trial to offer them the free CurrysPCWorld Click and Collect service in a small number of Carphone Warehouse stores.
‘The trial will last for 16 weeks during our busy peak period and during this time our customers will be able to order small box items to 22 stores around London, Hertfordshire and Canterbury. We will review the offer based on the feedback we get during the trial, but we are excited to be able to offer our customers this new service.’