Back to the Future: the mobile phone

Back to the Future: the mobile phone

Mobile goes back to the future to explore how things have changed since the advent of smartphones in 1985.


Mobile phones have revolutionised the high street and have become a key revenue stream for retail. The way retailers sell to consumers has changed are now utilising smartphones and tablets to drive sales. Dixons Carphone has recently launched its pinpoint tool this year as an ‘assisted sales journey’. The device is used to enable employees to present the best suited tariffs to customers depending on their habits.


Smartphones have allowed business workers to move away increasingly further from their desks over the last 30 years, boosting the demand for remote working capabilities.Vodafone, EE and Three now all offer some kind of roaming SIM to allow business users to stay connected to the office when abroad and continue to work on the go.

Machine-to-machine (M2M) technology is enabling businesses to work faster and more effectively, with smartphones now used to connect to countless other devices and control them. Networks are also seeing the opportunity with EE predicting 4m connected devices on its network by 2017.


The home has changed considerably since the first mobile phone launched. In 1985 connections were limited to a TV remote and a television set, whereas now a mobile phone can now have countless connections to every aspect of the home, whether it be lighting or security alarms.The mobile has become the primary hub and companies, such as British Gas, have offered customers the ability to now control utilities at the touch of an app.

The next battleground lies in launching products to connect the home, technology manufacturers competing in this market. Samsung recently unveiled its SmartThings platform to bring the connected home together. The hub will include sensors and a video monitoring system that can accessed via the SmartThings app. Users can also use this app to control against intrusion and other household issues.


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