Wileyfox has announced that it will be exclusively distributed by Exertis in the UK.
The distributor said that the manufacturer’s unique Cyanogen operating system (OS) was a key differentiator for the brand. Cyanogen is an enhanced version of Google’s Android operating system built on top of the platform. It’s created by a community of developers and designed to extend the capabilities of a user’s device.
Wileyfox sells well on Amazon
Online retail giant Amazon is currently selling Wileyfox’s first two products through Exertis. The distributor said that it was ‘shipping a significant number of units per day’ adding that the performance was ‘exceeding expectations for the quarter’.
Wileyfox reveals go to market strategy
Simon Woodman, mobile sales director at Exertis said: ‘Wileyfox has developed a great product that consumers around the world are demanding, Cyanogen, and they are bringing this to market in a great device at a great price. Once again Exertis has recognised an exciting new technology for its future potential. By backing Wileyfox in this exclusive relationship we will enable the company to get to the people that want it.
‘Exertis is always focused on bringing the cutting edge of technology to its customers, and this new mobile operating system puts us on the bleeding edge. We expect the user base of Cyanogen and therefore Wileyfox’s device sales to grow exponentially, and we are helping our resellers to get these exciting products out to end users.’
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