5/10/2007 3:20:00 PM
Sony Ericsson launches four
Sony Ericsson has launched a handful of new handsets with metal finishes, colour variants and changeable screen visuals, marking a move towards design-led features.
At 12.5mm thin, the Sony Ericsson T650 builds on the design heritage of the T610. It has 3.2-megapixel camera, Bluetooth and video calling. It will be offered in Growing Green and Midnight Blue versions. The T650's selling price will be similar to the K800 on the £30 contract market.
The Sony Ericsson S500 is a 14mm-slim 2.5G slider phone with a two-megapixel camera, available in green or yellow variants from Q2. The T650 has a stainless steel finish and scratch-proof mineral glass, while the S500 has changeable desktop and menu themes. The selling price will be similar to the K550, between £120 and £150 on prepay, and on low-end contracts.
Sony Ericsson will release the compact T250 in Q3. The handset has a metal finish and is available in black or silver. Measuring 12.6mm thick, the T250 weighs 72g. Its features include a built-in FM radio, camera and speakerphone. The compact boasts seven hours' talk time and up to 300 hours' standby time. The T250 will be £50 to £70 on prepay.
Dave Hilton, head of marketing for Sony Ericsson UK, said: 'This is an approach to broaden our appeal to those customers who want something good looking rather than just very capable. There are customers who want looks over something technical.'
Sony Ericsson has also announced the launch of its P1 smartphone, which supports a wide range of push-email services, including BlackBerry connect, and allows users to wipe email and PIM data remotely in the event of the phone being stolen.
Features include a 3.2-megapixel camera and video calling, while mobile TV can be streamed direct to the phone's 262k TFT screen.
The P1, which also includes a QWERTY keyboard and handwriting recognition, will be available from Q3 2007.
Hilton said: 'The value of the P1 is that it is a very positive business tool – the speed and usability is up.'