Accessories manufacturer Santok has realigned its core business units under the STK brand.
The business will now be known as STK with sub-divisions for smartphones, accessories and Internet of Things (IoT) carried under the one name.
The move will also see STK start selling direct to the consumer through a new website known as STKlife.com.
Under the new organisational structure sales, marketing, product design and management have been aligned under the STK brand.
The manufacturer explained that the STK division of the business had traditionally focused on designing and manufacturing mobile accessories. However, in recent years the role of the STK had expanded to cover new product areas including handsets and IoT prompting the change.
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Henri Salameh, Director of Business Development at STK said more could be achieved by the move: ‘We have never stood still as a business and it is this spirit which has fuelled our growth. We have achieved a lot, but we feel we can achieve a lot more by realigning our operations under a single refreshed brand.
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‘STK is no longer just about mobile accessories – it is now a global player in the technology market & we will continue to bring new innovations, to both new & existing markets. We will work closely with our partners to ensure the change is well received and the new STK will quickly bring exciting opportunities to the global tech market.’
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