Sainsbury’s is ‘looking at other network options’ following the closure of its MVNO joint venture with Vodafone; Mobile by Sainsbury’s.
The supermarket made the statement at its interim results and once again said it plans to continue in the mobile space because ‘mobile is important to its customers.’
Vodafone speak out
Yesterday (10/11/2015) Sainsbury’s JV partner Vodafone explained how it saw the venture’s closure. Vodafone Group CFO told Mobile that the decision to end the JV ‘was more a case of whether it was viable for them [Sainsbury’s] and if they were getting enough traction on the business commercially.’
Vodafone tells MVNOs ‘don’t expect 4G for free’
Sainsbury’s JV partner has been much criticised over its attitude towards wholesale former customer TalkTalk suggested they were planning to exit the market. A suggestion strongly denied by the operator.
TalkTalk claims Vodafone will exit the MVNO market
Customers using the network will be able to top up their Pay as You Go SIMs until the 14th November 2015 with contract customers subscriptions running out on the 15th January 2016.
Sainsbury’s was keen to point out that it would still be selling phones accessories and other operator contracts through its 38 Phone Shops and online.
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