Doro has announced a major marketing drive across UK and Ireland with its ‘biggest ever’ TV campaign.
The manufacturer will broadcast two TV adverts running from 16th November to 20th December, to be shown on UK channels popular with its target senior audience.
The campaign marks another move for Doro to ramp up its efforts to propel brand awareness following the launch of its latest smartphone, Doro Liberato 820 Mini. It recently extended its partnership with Carphone Warehouse and unveiled a new training tool for retail staff.
Speaking to Mobile at the time, Chris Millington, Managing Director of Doro UK & Ireland, explained that the brand needed to fight its way into mobile: ‘When you’re a niche player it comes with the tag of not being mainstream and not getting the first bite of the cherry.’
He explained that Doro was scaling up its marketing as the brand continued to become ‘relevant and noticed’, recently inking retail partnerships with John Lewis, Vodafone, Carphone Warehouse, Argos and Tesco.
Millington described the TV campaign as a continuation of these efforts: ‘We've had a great year here at Doro, with numerous new relationships being built and strengthened; a brand refresh; and our best sales results to date for our smartphone portfolio. We therefore wanted to celebrate these achievements with a fantastic TV campaign.
‘This is our biggest campaign to date - reaching even more people across a greater list of channels. We also have a higher number of TV spots and have increased the number of versions to support more of our successful commercial partnerships.’