12/7/2006 12:44:00 PM
Plug 'n' Go goes
A Carphone radio campaign pushing Pama's Plug 'n' Go Talk Bluetooth car kit, has resulted in the company selling out of its three month stock allocation in just one month, according to Pama director Eddie Farshi.
He said that he hadn't anticipated such rapid sales of the device: 'We are trying to fly in more stock,'
Farshi added that in addition to dealing with major retailers like Carphone and John Lewis, the business was still closely involved with independents. 'We have 2,500 independent resellers, 1,500 of which are regular customers.'