Tesco, Microsoft, Three, Carphone Warehouse & EE retail staff win big at iSellMobile Awards 2016

Tesco, Microsoft, Three, Carphone Warehouse & EE retail staff win big at iSellMobile Awards 2016

Retail staff from Tesco, Microsoft, Carphone Warehouse, Three and EE were successful in a number of the major categories at the 2015 iSellMobile Awards.

The award’s which are in their 4th year are voted for by UK retail staff with over 20,000 votes being cast in the events major categories this year.

The Area Manager of the Year crown was taken by Amanda Smith of Tesco Phone Shop, whilst trainer of the year was won by Beth Rapson from Microsoft Devices. Terri Smith of EE claimed the iSellMobile spotlight award and Isaiah Westcarr from Three won the Extra Mile prize.

EE also triumphed for a 2nd year running in the prestigious Product Mastermind competition which pits retail teams from the major retailers against each other to see whose product knowledge is the best. EE’s retail director Deirdre Burns said: ‘For two years running we’ve brought home the Product Mastermind Award and I couldn’t be more proud of Stuart, Hazel, Damian and Craig.

‘This is what EE is all about, we’ve brought in the best people in the industry to help customers visiting our stores find the products and services that best suit their digital lifestyles. We’ve really set ourselves apart from the competition with our unrivalled product knowledge again this year, and I have every faith we’ll be celebrating a hat trick this time next year!”

Vodafone’s director of retail Jon Shaw was victorious in the Big Boss award despite being in the post less than a year. Last year the award was won by outgoing Three head of retail Jacqueline ‘JK’ Kelleher.

This year’s event took place at the Ministry of Sound in London on 19 November and culminated in crowning the Team of the Year, with retail staff from across the UK and senior retail figures all in attendance.

A full list of the winners with quotes from the voters can be found below:


Area Manager of the Year

Amanda Smith, Tesco Phone Shop

Top Comment: “Amanda covers a wide area, but encourages every phone shop in her area to be a close knit team. She leads with authenticity and openness.”

Trainer of the Year

Beth Rapson, Microsoft Devices

Top Comment: “For as long as I've known Beth, she has been nothing but inspirational when training, her knowledge is impeccable and is always available for a helping hand.”

iSellMobile Spotlight Award

Terri Smith, EE

iSellMobile says: “Terri Smith pushed the EE team to their first ever Product Mastermind victory in 2014, was part of the winning Team of the Year team in the same year, proved herself to be one of the top mobile salespeople in the UK in Shop Idol 2015 and appeared as the cover star of the June edition of iSellMobile Magazine. “

Extra Mile Award

Isaiah Westcarr, Three

Top Comment: “Went above and beyond to make the working environment a better place by the implementation of character, putting other first, leading by example, providing people with knowledge, support and constructive feedback!” 

 Big Boss Award – sponsored by Sony

Jon Shaw, Vodafone

Top Comment: ““I’ve worked for the company a long time and think John is a truly inspirational leader, he listens to his team and works to change things for the better.”

 Team of the Year, sponsored by Samsung

Carphone Warehouse, Braehead

Top Comment: “This team is on a different level and really cares about their community and customers. Their days consists of taking selfies with customers and leaving them feeling educated and inspired. Team of the year all day long!”

 Product Mastermind, sponsored by Samsung

Team EE

iSellMobile Says: "Product Mastermind is the ultimate test of product knowledge. Hundreds of applicants were narrowed down into 3 final teams ( Vodafone, 3 and EE) who battled it out for the esteemed title. But there could be only one winner…"

Phone of the Year

Samsung Galaxy S6 edge

iSellMobile PHWOAAR!! Award


 Big Splash Award

O2, ‘Be More Dog’

Best Manufacturer Training Portal

Sony Xperia Zone

Best Network Exclusive

Three – Honor 6+

Best Flagship Launch in Retail

Samsung Galaxy S6





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