Carphone Warehouse guns for ‘record’ Black Friday as Apple & Samsung drives demand

Carphone Warehouse guns for ‘record’ Black Friday as Apple & Samsung drives demand

Carphone Warehouse is on track for a ‘record breaking’ Black Friday as demand for Apple and Samsung products surged.

The retailer saw a 60% year-on-year increase in pay monthly growth, with an Apple or Samsung contract selling every three seconds.

‘We are thrilled with the feedback and sales so far’, said MD Jeremy Fennell. ‘Our website has been particularly busy with more than 2.2m site visits since we opened our ‘Black Tag’ event on Monday – nearly 25% up on last year.

‘We’re expecting this to continue over the weekend and into next week as we offer deals through to Wednesday.  We are delighted that our decision to spread savings across ten days instead of focusing on just the one day of discounts has gone down so well with our customers.’


Keeping competitive


The run up to Black Friday has seen a number of mobile brands come forward to offer various promotions. Vodafone’s director of retail Jon Shaw told Mobile the network had high hopes for this year’s event, with the network extending its promotions across the weekend.

‘We were the main telco to play in Black Friday last year’ said retail boss Jon Shaw ‘clearly we’re ready to go again we’ve got a whole weekend of activity which we’re really looking forward to. We’ve taken a more traditional retail approach to it; they’ll big in-store exclusives, click and collect exclusives and online exclusives.’   


Apple & Samsung drive footfall


The American shopping event has gained popularity across the pond as retailers use the day to generate momentum in the run up to Christmas. This year’s event has seen particular demand for Apple and Samsung devices, with Three retail staff also crediting the two manufacturers for boosting footfall.


To find out what mobile store staff and customers thought of this year’s Black Friday, watch our special broadcast here.







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