Carphone Warehouse sold more Samsung Galaxy S6 and iPhone 6S devices on Black Friday than on their respective launch weeks, the retailer has announced.
The high street chain explained that this surge in demand led to a ‘record breaking’ Black Friday, selling one contract every three seconds.
Carphone Warehouse described the shopping event as its ‘busiest trading day ever’, with pay monthly contracts up 70% and website traffic increasing by 78% from the previous year.
10 days of sales
The announcement comes in the middle of 10 days of Black Friday savings at the retailer, which MD Jeremy Fennell hopes will see sales continue to grow.
‘Our website has been particularly busy with more than 2.2m site visits since we opened our ‘Black Tag’ event on Monday – nearly 25% up on last year,’ he said on Black Friday.
‘We’re expecting this to continue over the weekend and into next week as we offer deals through to Wednesday. We are delighted that our decision to spread savings across ten days instead of focusing on just the one day of discounts has gone down so well with our customers.’
To find out what mobile store staff and customers thought of this year’s Black Friday, watch our special broadcast here.