12/4/2015 5:50:19 PM
Online sales claim 75% of Black Friday growth as shoppers stay in
Internet sales have claimed 75% of Black Friday growth, the latest research by GfK has revealed.
This increase was driven by consumers looking to avoid the chaos commonly associated with the annual shopping event. Figures from the report show that the majority of buyers opted to stay indoors and shop online, boosting internet sales by 21% year on year.
‘Record breaking’ sales
The findings come as Carphone Warehouse revealed it achieved ‘record breaking’ Black Friday sales, selling one pay monthly contract every three seconds. The retailer also felt the effects of the increase in online shopping, reporting that website traffic increased by 78% from the previous year.
Samsung and Apple dominated the sale surge this year, with Carphone claiming to have sold more iPhone 6s and Samsung Galaxy S6 devices on Black Friday than on their respective launch weeks.
Mobile took to Oxford Street to speak to mobile store staff and customers about this year’s event, watch our special broadcast here.