EE predicts 2016 4G product explosion

EE predicts 2016 4G product explosion

EE is expecting 4G connected products to gather significant momentum in 2016, as businesses invest M2M and IoT.


The network’s chief sales and marketing officer for business Gerry McQuade, thinks that the benefits 4G brings to businesses will become more and more apparent as the year goes on: ‘One of the biggest emerging trends of 2015 that will certainly continue through 2016 is the strong momentum around 4G connected products beyond smartphones, for consumers and businesses alike.

'In 2015, we launched the world’s first 4G streaming action camera for consumers and it’s had great reception, and consumers continue to show an appetite for an increasing variety of smart, connected devices. But what has been a huge shift this year, and possibly has more impact on the UK as a whole, is how increasingly connected employees, systems and machines can radically transform small businesses, corporates, and the public sector.


‘Our business customers are investing in M2M, IoT, wearable devices, connected fleets and more, and seeing huge benefits. They’re rapidly moving beyond 4G connectivity as a productivity boost for the information worker, which will undoubtedly continue, and to connectivity as a tool for business transformation. Businesses increasingly rely on 4G connectivity.


McQuade, told Mobile that the types of conversations that networks now have is changing as a results of the capabilities of the new 4G technologies, he said: ‘There’s a big change in the type of conversations that we, and our partners, are having with our customers.

'It’s no longer just about minutes and megabytes – it’s about understanding our customers’ business challenges and aspirations, and discussing how we can bring new approaches, and new connected technologies to bear to help them become even more efficient, flexible and productive.

'The network remains at the core: high speed, high capacity, and high reliability are paramount, but in 2016 we’ll see even more exciting products, services and use cases coming to market and being adopted by businesses and the public sector alike.’


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