BT expects that mobile will become even more important to UK business in 2016, as its takeover of EE draws ever nearer.
Speaking to Mobile about trends for the New Year, Roger Clark, BT’s head of mobility and wireless strategy, group strategy said: ‘In 2015 we witnessed a wholesale shift of the retail market to a “mobile first” web design for their online presence.
‘Google now tag websites in their search engine as “mobile friendly” - highlighting those that have not embraced the mobile channel. In 2016 this trend will expand to all businesses, who in an increasingly competitive global market, need to adapt their business processes and market approach in order to survive.
‘Mobile will therefore become essential when designing IT capability for the digital enterprise. With the world of mobile being complex with security, BYOD, back-end application integration, enterprises will look to suppliers to deliver and manage a quality solution across their whole IT and mobile infrastructure.
‘I predict that we will see a significant rise in procurements from businesses that are multi-discipline, as they seek to engage suppliers who can deliver and manage solutions across their fixed communications, IT and mobile infrastructures. This will be from desktop and LAN, through to backend applications and cloud services right to the end user mobile device.’
It’s a feeling echoed by Steve Haines, MD of BT Group’s Mobility segment, Haines will be a critical position come early in the new year, when the takeover of EE is expected to be confirmed and the process towards integrating the businesses begins in earnest.
Haines is predicting that mobile devices will continue to be used for more tasks in 2016, he said: ‘In recent years the consumerisation of IT has forced (and enabled) businesses to consider how to incorporate mobile devices into their business processes.
‘In 2016 I predict that the Mobile, IT and possibly even “wearables” will use native applications in the office. However this could provide security concerns with more enterprises looking towards managed mobile services as they recognise the importance to their business.’