CES 2016: Motorola brand to be retired, says reports

CES 2016: Motorola brand to be retired, says reports

Reports from the CES show in Las Vegas suggest that Lenovo is poised to drop the Motorola brand.

Speaking to CNET at the Las Vegas event Motorola’s CEO Rick Osterloh said: ‘We'll slowly phase out Motorola and focus on Moto.’

Speculation about the longevity of the Motorola brand has been rife ever since the brand was purchased by Lenovo from Google in 2014.

UK changes

In July of last year the change of UK GM from Nick Muir to ex-Lenovo employee Miles Norman was considered by some to be an indication that the Lenovo brand was the stronger of the two.

Despite that Norman remained bullish when describing the Motorola brand strategy to Mobile at the launch of three new Moto handsets: ‘Brand resonance of Motorola is still very, very, high. It’s been a very strong brand over the years. I worked at Motorola from 2003 to 2009 and the brand was so fantastic and so strong. I think it still is today and the Moto G brand platform that’s been built over the past two years is incredibly strong as well.

‘These devices are completely built, designed, and conceived from the Motorola stable. There hasn’t been too much influence apart from knowledge and guidance from Lenovo on those devices.’


Please wait...

Please write code to prove you're human