Three believes that roaming charges remain a major problem for consumers.
The network has said that holidaymakers will still be caught out by the hidden charges despite efforts by rivals and regulators to change the market.
The issue of roaming charges has seen rival networks offer a number of add-ons for frequent travellers, most recently with Vodafone. 2015 saw the European Parliament vote to scrap roaming charges by 2017. This marked a long running effort by European Authorities to call time on mobile operators charging consumers for cross continental calls.
Since the launch of its Feel At Home initiative in 2013, Three claims it has saved its customers £2.6bn in roaming charges. However, despite this Danny Dixon, director of customer strategy at Three, believes roaming charges will be on on-going problem.
Speaking as the network released results from its latest consumer survey, Dixon said: ‘It’s clear that roaming charges are something that holiday makers are still being caught out by.
‘Whilst networks have recognised this and created cheaper bundles and add-ons for people travelling in Europe, Three remains the only network that offers roaming at no extra cost in 18 destinations across the globe, including the US and Australia. We want people to make the most of their holiday without worrying about bill shock on their return.’
Three’s Feel at Home service currently operates in 18 worldwide locations, including Spain, USA, Sri Lanka and Australia.