Ford has entered the mobile payments market with the launch of its new service FordPay.
The car manufacturer’s new service will enable users to make transactions from a vehicle for services such as car parking and car sharing. The payments service will be part of the company’s FordPass platform, which Ford describes as a ‘one-stop mobility marketplace’.
FordPay will make up just one part of the FordPass platform, which the user will control from a smartphone. It will include smart parking, personal mobility assistants and car features such as remote start, lock and unlock and information on vehicle health.
‘As we’ve studied the mobility challenges people face, we designed FordPass to help provide services that make consumers’ lives easier,’ says Mark Fields, Ford president and CEO. ‘FordPass is really about listening to people’s needs and developing ways to help them move better.’
The push into mobile payments has been largely dominated by mobile manufacturers, with Apple, Samsung, and most recently LG, launching payment services. However the popularity of connected cars has seen vehicle makers and mobile manufacturers collaborate to bring smartphone functions into the car, with a focus on making payments from the vehicle.