Power 50: The ones to watch in 2016...

Power 50: The ones to watch in 2016...

There has been a great deal of change in high level positions of the industry this year here’s Mobile’s look at some of the new faces looking to make their mark on the 2016 list

Jeremy Fennell, managing director, Dixons Carphone

Alterations to the structure of the Dixons Carphone business has seen a number of personnel change. The most significant arrival from a mobile perspective in the past year was Jeremy Fennell who was appointed Carphone Warehouse’s managing director. The new boss has been buoyed by a strong financial performance by the retailer, but he’ll be hoping to kick on and make a name for himself this year.

Mark Allera, CEO, EE

Mark Allera has been given a major opportunity to step up following the exit of Olaf Swantee from the top job at EE upon the completion of the BT/EE merger. Allera joined EE from Three because he saw a greater opportunity to take the most senior role a goal he’s now achieved. The real question is how much power the new man in charge will actually wield, and how he intends to use it.

Mirko Aksentijevic, general manager UK&I, Microsoft Devices

Microsoft took its time selecting a successor to Conor Pierce, who left the manufacturer to take the top mobile job at Samsung. The man who got the job Mirko Aksentijevic was almost immediately tasked with the successful promotion of the new Windows 10 operation system, which was a major focus for the tech giant last year. The adoption of the Windows mobile platform in the UK market remains a challenge for Aksentijevic as the market continues to be dominated by iOS and Android.

Matt Child, managing director UK&I, Tech Data Mobile

Industry veteran Child took on the Tech Data Mobile hot seat following the exit of Peter Hubbard. Since then the distributor has been bold in announcing a number of deals with different manufacturers. The tough distribution environment will no doubt continue to be a challenge for Child as it does for the other players in the market. However, if Child can leverage the brands global power effectively the distributor could make some real strides.  

James Jie, managing director UK&I consumer business group, Huawei

Huawei has very high hopes for its consumer business group and it has seen a significant global expansion in the past few years. The UK market remains largely unconquered for the Chinese brand and Jie’s challenge will be in making it a household name. Progress has been made in the past year, but Jie will need to continue to push on if Huawei is to achieve its lofty ambitions.


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