EE has managed to achieve its target of more than 14m 4G customers by the end of 2015.
The longstanding target for the network to almost double its 4G customers was hit amidst the backdrop of its sale to BT which was completed on February 1st.
EE said that it had managed to improve its margins thanks to a robust SIM only performance ‘in the face of a subdued smartphone market’ which reduced costs and improved margins.
The network also managed to grow its customer numbers over 140,000 for the fourth quarter. The operator also expects regulatory pressures to increase through 2016 explaining that it believed higher spectrum licence fees along with reduced roaming rates and mobile termination rates would all impact financials this year.
New boss speaks out
The brand’s new CEO Mark Allera spoke of his satisfaction with the business’ results, he said: ‘2015 was an exceptional year for EE, as we met and exceeded 4G targets, won multiple awards for our network performance, and improved our customer satisfaction scores.
‘As part of BT, we’re entering the next chapter of EE’s journey, and look forward to a phenomenal opportunity to innovate for the benefit of our customers, while continuing to build and enhance the UK’s digital infrastructure.’