Virgin Media attributes postpaid adds to SIM-only success

Virgin Media attributes postpaid adds to SIM-only success

Virgin Media has attributed its 2015 postpaid growth to the popularity of its SIM-only contracts.

The operator’s preliminary 2015 results revealed its postpaid customer base grew by 159,000 adds over the last year, 48,000 of which joined the network in the last quarter.

According to Virgin Media, postpaid demand was, in part, driven by the popularity of its SIM-only contracts and the launch of its Freestyle initiative. The company claims this service is ‘changing things up’ by allowing consumers to pay for their device and tariff separately.

Overall Virgin Media saw mobile growth decline throughout 2015, decreasing its subscriber base by 29,000 users throughout the year.

UK job cuts

The financial results follow a number of organisational changes taking place within Virgin Media, which it recently revealed could see it make 900 UK redundancies over the next two years.

The operator explained that it plans to grow its staff numbers across other parts of the business, with its Project Lightening infrastructure investment set to create 6,000 new UK jobs.

Liberty Global’s Vodafone tie-up

The announcement also comes as Virgin Media owners Liberty Global finalised its partnership with Vodafone to launch a joint venture in the Netherlands.

When questioned on whether Vodafone plans to bring the JV to the UK in partnership with Virgin Media, CEO Vittorio Colao explained the two companies would take a ‘market-by-market’ approach



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