O2 responds to iD data rollover with offer of its own

O2 responds to iD data rollover with offer of its own

O2 has followed Carphone Warehouse MVNO iD’s lead by rolling over data for customers who purchase extra data Bolt Ons.

The crucial difference between O2’s offer and iD’s is that O2’s offer is restricted to customers who buy a Bold On to supplement the data in their package.

If the popularity of data rollover contracts were to increase the implications on the market could be substantial. Networks make a significant amount of money from customers who exceed their data limit or need to buy more. Vodafone has told shareholders on multiple occasions that its UK performance has been effected negatively by fewer customers incurring out-of-bundle charges.


O2 likes to consider itself a pioneer in bringing new forms of tariff to the market, having successful implemented its Refresh model; which clearly separates hardware and contract payments for the customer.

Nina Bibby, O2’s consumer marketing director said that the new initiative came from asking customers what type of products appealed to them: ‘Our customers have told us how much they value having complete control of their data, including Bolt Ons, so we’re proud to keep giving them more with O2. By bringing our customers more data, we want to make sure they can browse, update and share whenever they like.’



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