Currys PC World to offer virtual reality demos in-store

Currys PC World to offer virtual reality demos in-store

Dixons Carphone has partnered with HTC Vive to launch virtual reality (VR) demonstrations in Currys PC World Stores, Mobile can confirm.

The HTC Vive VR headsets will be available to try at a number of Currys PC World stores across the UK, following the launch of the product at this year’s Mobile World Congress. The Barcelona event saw VR take centre stage as a number of mobile brands unveiled devices.

Retail revamp

This is the second time this year that Dixons Carphone has partnered with a manufacturer to bring mobile brands closer to the consumer. The high street retailer launched a number of Lenovo branded experiences zones in January, fronted by Lenovo representatives to give product information to consumers.

The collaborations also come in a year that Dixons Carphone revamped its retail portfolio as part of its promise to improve customer experiences. The retailer launched its 3-in-1 initiative in January to merge PC World and Currys stories with a Carphone Warehouse.

 

 

 

 

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