EE has continued its push into the TV market with the announcement of a new recording feature.
‘Recordings To Go’ will let users choose programmes from any of EE’s free to view channelsto record and then transfer to a mobile device as soon as the programmes are broadcast.
The feature links through to the EE TV app meaning that customers will be able to watch recordings on their mobile devices.
It was unclear what role EE TV would play in the brand’s offering following the purchase of the mobile network by BT. BT already has a very strong TV offering an has grown its customers significantly following the acquisition of a number of high profile sports rights.
EE TV has previously been criticised for lacking a clear point of difference. Sunetra Chakravarti, editor of Mobile Choice believes that EE’s service doesn’t bring anything new to the market: ‘The idea of taking your TV shows with you is not a novel one- Virgin have done it with Tivo and Sky Fluid is the latest one on the block. The services from Virgin and Sky are not restricted to Freeview channels so whether it is Match of the Day or the latest episode of Quantico off Alibi, you can view it all on a mobile device on your way to work.
‘If you are already an EE broadband customer then this is great news but if you are already with Virgin or Sky, then this is just another network trying to play catch up.’
EE has been steadily developing its TV offering since it launched in the Autumn of 2014. Since then the brand has continued to add channels to the service.