Huawei claims brand awareness boosts revenues

Huawei claims brand awareness boosts revenues

Huawei has attributed its strong end of year results to the brand’s growing presence in the consumer space.

The manufacturer has announced its financials for 2015, with its Consumer Business Group reporting revenues of CNY129.1bn, up 73% year on year. 

Huawei explained that the boost was directly linked to increased brand awareness. The manufacturer has made brand perception a key area of focus. The business recently appointed a new president of its Western Europe Consumer BG in a bid to boost consumer trust and perception in the region.

Strategy shift

Huawei also explained that its focus on delivering premium user experiences contributed to the manufacturer’s 2015 results.

The Korean brand used Mobile World Congress earlier this year to set the stage for a change in strategy. The company announced it would place an enhanced focus on user experiences, particularly on video.

‘Experiences are defining the networks’, Paul Scanlan, business and network consulting, said at the time. ‘We can see that there’s a shift occurring – operators have in the past been very experience centric but now we see them becoming very experience centric.’

Speaking at Hauwei’s latest results CFO Sabrina Meng said: ‘In 2016, we will continue to focus on our pipe strategy, staying customer-centric in all we do. We will press ahead with management transformation projects to better prepare ourselves for the future, and continue boosting the efficiency of our operations to ensure sustainable growth.’


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