Huawei has unveiled the P9 and P9 Plus as its latest range of flagship smartphones.
The manufacturer showcased the devices at its launch event in London, teaming up with Leica to focus on smartphone photography. The move marks the next stage of Huawei's strategy to develop quality user experiences.
The Chinese company also used the event to debut its B3 Talkband wearable wristband.
Huawei’s strategic shift
Huawei has recently made a number of steps to develop premium user experiences, particularly on video. The company used Mobile World Congress to reveal this change in strategy, attributing its strong end of year results to this change in focus. Huawei’s latest flagship devices mark the next step in its plan, claiming that photography is critical to user experiences.
‘Consumers around the world use their smartphones to take billions of pictures each year, making photography critical to user experience’, said Richard Yu, CEO, Huawei Consumer Business Group. ‘P9 users can now capture images with unmatched clarity, richness and authenticity, with a masterfully designed and powerful smartphone that looks and feels incredible.’
The two new devices will go on sale in the UK from early May, with EE, O2, Three, Vodafone and Carphone Warehouse set to stock the flagships. Vodafone will exclusively stock the Huawei P9 Plus in Quartz Grey.