TalkTalk has scaled up its quad play offering with the launch of a new TV store.
The pay as you go platform will offer more than 7,000 movies and TV shows with users able to view content across up to five different devices.
Describing the service as the cheapest in the UK, the MVNO explained the TV store is an updated version of Blinkbox. Formerly a Tesco owned streaming service, this was bought by TalkTalk in 2015 to boost its multi-platform content. At the time, the MVNO said that Blinkbox would help the brand accelerate into offering paid-for TV content across a range of devices.
Facing the heavyweights
The push to move into TV and streaming services has seen a number of networks and MVNOs launch propositions. Lebara launched its own TV service last year, allowing users to access international channels via and app or set top box. Most recently, EE upped its quad play game by adding a new recording feature to its TV offering, enabling users to watch shows offline on a mobile device.
However the network has previously been critized for not having a unique point of differentiation when it comes to TV. According to Dan Howdle, telecoms expert at broadband, TV and mobile advice site Cable.co.uk, TalkTalk's TV Store faces the same issue, claiming that it won't be able to stand against the streaming heavyweights.
'It's difficult to see where the TalkTalk TV Store fits exactly in such a crowded market', he said, 'it appears to be struggling to find a unique selling point. When Tesco ran this service as Blinkbox, it struggled because it couldn't find a comfy spot between these heavyweight contenders. I'm not seeing anything here beyond the average rental coming in marginally cheaper. That won't be enough."
'Netflix specialises in original high-quality programming while offering a decent range of generally older movies and TV shows. Conversely, Amazon Prime Instant Video does the opposite, specialising in newer movies to rent, buy or stream as part of the service, while dabbling in its own original content.
'Parting those waves is Sky's Now TV, which offers the most up-to-date subscription-inclusive movies and TV of the three, but does not offer one-off rentals or movies 'only just out'.'