Dixons Carphone CEO hails canny consumers

Dixons Carphone CEO hails canny consumers

Dixons Carphone’s latest financials has revealed strong mobile growth in the UK, fuelled by an increased market share.

The high street firm’s 2015/2016 trading update revealed UK  revenues increased by 6% from last year. Profits before tax also came in up to £450m, hitting the top half of the company’s initial guidance. This was at a 17% increase on the previous year.

The brand also continued to revamp its retail portfolio with its 3-in-1 initiative now rolled out to 273 stores nationwide.

Canny consumer fuel mobile

CEO Seb James praised the company’s strong performance. He said the business would continue to boost its in-store customer experiences in-line with changing consumer expectations. ‘There has been much commentary about the state of mind of UK consumers,’ he said.

‘Our view is that consumers are ready to spend but have - rightly - become cannier, and so need to be tempted with great deals and exciting new products. We see this as encouraging; after all, launching new technology well, creating fun events and coming up with great deals for customers in both the digital and physical worlds is our stock-in-trade.

‘We have continued to see good like-for-like growth with a very strong performance in our mobile phone business in the UK. I am also pleased that growth has been seen in pretty much all of our businesses across the Group.’

Success in services

The results mark another round of steady financials for Dixons Carphone after the beginning of the year brought with it strong revenues, fuelled by record Black Friday and Christmas sales. The high street retailer also upped its multi-play game with the takeover of SimplifyDigital; a price comparison and switching service.

This saw Dixons Carphone placed an enhanced focus on delivering better services to its customers. This is something which James said the firm will look to continue throughout the year with its Knowhow and Connected World Services brand.

He concluded: ‘We continue to make good progress in building out our new Connected World Services and Knowhow businesses. We are, if anything, even more excited about the potential for these comparatively new areas of our Group and have had some real and tangible wins as well as a strong pipeline and plans for the coming months and years.’



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