BT Mobile goes for premium in pay monthly play

BT Mobile goes for premium in pay monthly play

BT has launched a range of premium handsets in a move to ramp up its consumer mobile offering.


BT Mobile will offer a number of devices from Apple, Samsung and Sony that are mostly in the premium end of the market with a small section of low end smartphones.


The firm will offer the devices across three monthly contracts which will vary according to 4G data; either 500MB, 2GB or 15GB. The offers will be available to new customers but are largely geared towards BT’s existing subscriber base, which will receive £5 off all of the contracts.


BT described the move as one that will help the mobile brand expand its consumer presence and follows on from the launch of its SIM-free proposition in 2015.


Since it entered the market as an MVNO on the EE network, BT Mobile has ramped up its customer base with SIM-free subs recently hitting 400,000. The firm will also look to use its recent purchase of EE to boost its mobile proposition. BT hinted at using the merger to bolster its quad-play services by recently offering EE mobile customers access to BT Sport.


According to John Petter, chief executive of BT Consumer, the post paid contracts mark the brand’s next step. He said: ‘Just over a year ago we launched some of the UK’s best value SIM-only offers from just £5 a month. Now we’re going one step further with our fantastic value pay monthly mobile phone contracts with extra savings for loyal BT broadband customers.


‘We’re offering great deals on great phones, 4G on the UK's biggest network with unlimited access to the most extensive wi-fi coverage via more than five million BT Wi-fi hotspots. Plus until 7th July you can get discounts of up to 50 per cent for six months.’


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