6/21/2016 1:35:10 PM
EE reveals 4G hotspot 'hedgeliners' at Glastonbury
EE has announced that it will be providing 4G connectivity at this year’s Glastonbury festival through a number of wifi hotspots.
Called hedgeliners, the large topiary structures will have 4G connectivity concealed inside and will be shaped as iconic Glastonbury landmarks, including The Pyramid Stage. The network has previously used its annual sponsorship of the music event to trial out new types of technology, initially launching its now defunct power bars at Glastonbury in 2014.
EE explained that this year’s wifi technology is designed for remote locations where connectivity is not available, enabling a large number of users to connect to the hotspot at once. The network has also developed an app for festival goers, as well as setting up charging points and partnering with Juice power banks to offer free swaps.
Spencer McHugh, director of Brand at EE, said: ‘Glastonbury is the UK’s biggest and best-loved festival – there really is nowhere like it when it comes to creativity, artistic flair and sheer splendour on site and we know people want to document and share every special moment on social media. We are already tripling the capacity of our 4G network on site to keep up with the ever-increasing demand for data we see at big events, and the addition of these selfie-friendly hotspots, showcasing our latest 4G WiFi technology, will give everyone on site a chance to share their pictures and videos seamlessly.’