Alcatel ramps up consumer play with Barclaycard tie-up

Alcatel ramps up consumer play with Barclaycard tie-up

Alcatel has teamed up with Barclaycard to launch its latest smartphone with a mobile payments sticker.


Twenty thousands units of the manufacturer’s new Pop 4 device will be sold with a Barclaycard bpay sticker on the back, enabling consumers to use the phone for contactless payments. The move marks the next step in Alcatel’s drive to get closer to the consumer, a strategy which UK boss William Paterson recently revealed to Mobile


Speaking as he kicked off the brand’s first UK consumer promotion with the launch of the Pop 4, Paterson said: ‘This is the first consumer proposition we’ve done in the UK and it shows how we’ve developed the brand. Now is the right time to be doing these things, we relaunched the brand with new products and our market share and position has grown. We’ve got 7.5% share in the UK and are number one in the UK for prepaid. We’ve got fantastic distribution across so many channels and now is the right time be speaking to the consumer more.’


Barclaycard launched its bpay wearables a year ago, coinciding with the UK launch of Apple Pay.

The payments provider was a notable absentee from the banking line-up that supported Apple’s mobile payments app, initially opting to launch its own payments range including a sticker, a fob and a bracelet.

Tami Hargreaves, commercial director, Digital Consumer Payments at Barclaycard said ‘Launched in 2015, the bPay sticker is the ideal accompaniment to the Alcatel POP 4, instantly turning the phone into a contactless way to pay and giving users a simple, flexible, and secure way to make payments for everyday goods and services. It’s linked to any Visa or MasterCard debit or credit card, and is managed by the bPay app which can be installed on the phone itself, giving users full control of how much they spend and where.’



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